Understanding the Problem, Co-Creating Solutions, and Building Local Capacity
Nature’s ability to provide clean water, food security, and climate stability is under severe threat. Nearly one million species are at risk of extinction, and since 1970, most categories of ecosystem services, those invisible foundations of human well-being, have been in decline. This loss isn’t just ecological. It poses direct risks to communities, supply chains and economies worldwide, with low-income countries carrying the greatest burden.
But just as the destruction of nature is a global challenge, investing in nature and people is a global opportunity. Conservation, restoration and sustainable land use can unlock positive economic returns, create job opportunities, and generate healthier, more resilient communities.
In the voluntary carbon market (VCM), value is often discussed in terms of carbon tons and credit prices. Permian Global’s work begins with carbon emission reductions, but the impacts extend far beyond carbon. To be effective long-term and fair, climate finance must demonstrate clear returns for people and local/indigenous communities, alongside climate and biodiversity gains. Every investment should demonstrate tangible, verifiable benefits for people and communities, benefits that can be tracked, measured, and shared with the same level of transparency as carbon.
Permian Global’s methodology works to bring structure and credibility to the social side of climate action. With social return on investment (SROI), we convert community outcomes into real, comparable terms. For example, if a livelihood programme reduces household expenses or increases incomes, we can assign a clear monetary value to that change. This provides stakeholders with an accessible ratio: for example, every $1 invested delivers $1,5 in social and environmental value.
Carbon markets, like all markets, operate within fluctuating financial landscapes. Pounds rise, dollar fall, and credit prices shift, yet the value of a child enrolled in school, a family accessing safe drink water, or a community building new jobs in not volatile, it is stable, grounded and transformative.
For buyers and investors interested in more than just a measurable tonne of carbon, it is our job to ensure these outcomes are visible and verifiable. By translating community impact into clear, measurable terms, we intend to provide investors with confidence, communities with voice, and the market with a strong foundation of trust.
With global action we can move to reverse nature loss and stabilise the climate; the financial sector will play a decisive role in this. But the strongest investments will be those that deliver not only environmental integrity but also lasting, transparent social returns.
At Permian Global, this is our commitment: for every dollar, pound, or euro invested in climate, there must also be measurable value returned to people and nature. It is this integrated vision of climate, nature, and communities together that sets the path for a more resilient and equitable future.
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